The boutique hotel label Pillows Hotels, part of the International Hotel Management Group, originated from the thought and conviction that a hotel shouldn’t be a room factory, but a community where guests stay in a homely and personal environment. Where the guest decides when he eats and where he has the choice from a full meal to small dishes, and several (healthy) snacks throughout the day or night: clock less eating (24/7). The three already opened Pillows Hotels in Amsterdam, Brussels and Zwolle (NL) receive favorable reviews from their guests. Pillows Grand Hotel Place Rouppe opened its doors on the 8th of September 2017 and was voted best hotel in Brussels by TripAdvisor in January 2018. Since the 6th of October 2018, the Pillows Grand Hotel Reylof in Ghent welcomes its guest and in 2020 Pillows Amsterdam Mauritskade will open its doors.